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Brands + Trust: The pillars of trust (Consumerology) | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
by David Thomas

Trust among consumers has headed in the wrong direction over the past five years, according to the latest Consumerology report commissioned by Bensimon Byrne. Take special note, the slide is more pronounced among women, whom we all know are the prime decision-makers in household spending: 54% are less trusting of companies versus 42% among men, according to the latest research. The good news is the slide isn’t deep and younger consumers are more likely to cut you some slack.

http://www.marketingmag.ca/news/marketer-news/brands-trust-the-pillars-of-trust-consumerology-112870
 

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